Liberation in practice. Clarity in action.
If you’re leading a progressive initiative and you want justice and shared power to shape your decisions, systems, and relationships—not just values statements…
You’re in the right place.
Joyous Justice blends strategy, coaching, and facilitation to help you move from aspiration to consistent practice—so your work can stay aligned and effective, especially when conflict or increased pressure inevitably emerges.
What Leaders Are Saying
“Because of the work we did together with you over years, our organization was strong enough to withstand a moment that could have completely flattened us. When our community was shaken and polarized, people stayed. That stability didn’t happen by accident.”
— Abby Levine, Executive Director, JSJR“April Baskin simply works miracles. She is a fierce leader and educator who conscientiously tailors her work to the needs of individuals and communities. Every interaction led to deep personal and professional growth. Her leadership will change the world.”
— Rabbi Becky Jaye“The [course] content was excellent — but what truly made the difference was the hands-on coaching. We could not have navigated several high-stakes situations, proactively or defensively, without April’s support.”
— Davida Ginsberg, Nonprofit Executive & ActivistStructure with soul (whole-system change).
Too often, support is either:
strategic but emotionally and interculturally unattuned, or
or relational and affirming, but operationally thin.
Joyous Justice bridges both—holding the personal and the collective in the same steady hands:
Whole-system lens: individual + interpersonal + structural
Equity fluency + emotional intelligence: the hard parts get named, not weaponized
Liberatory orientation: integrity, belonging, and agency—not compliance
When values are real, the gap is painful.
You might recognize this:
Your justice commitments are sincere, but daily practice is inconsistent
You’ve outgrown one-off trainings (and the churn that follows)
Tension across difference is draining trust, clarity, and momentum
Leaders are stretched thin—everything feels reactive, urgent, and heavier than it needs to be
This doesn’t mean your people are failing.
It usually means your culture needs structure that can hold spirit.
4 Ways to Work with Joyous Justice
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Organizational Consulting
For justice-driven leadership teams ready to translate values into lived culture.
Align systems, roles, and decision-making with integrity
Build skill for conflict and repair across difference
Create sustainable momentum (without urgency-as-fuel)
Learn More
Request a Discovery Call -
Grounded & Growing
For leaders eager to strengthen their social justice leadership resilience and gain access to:
Liberatory, trauma-informed tools you can use in real time
Affirming community that offers solidarity and strategic discernment in group and 1:1 settings
Integration of enduring principles that remain relevant over time & space
Consider Joining G&G -
1:1 Executive Coaching
For leaders with a specific, defined project or edge they’re ready to advance or transform.
Clarify priorities and choose a path you can sustain
Strengthen leadership rhythm (not just willpower)
Get supported as a whole person—strategy + heart/spirit
What Goal or Edge are You Ready to Take on with Support & Guidance? -
The 15-Minute Leader Reset
Mini course and membership for when you need inspiration, but are exhausted or overwhelmed.
Quick reset rituals you can do in 15 minutes or less
Brilliant pivot strategies that can turn your moment—or day—around
Pratical embodied and mystical insights and reframes.
Access the 15-Minute Leader Reset
What changes when liberatory consciousness becomes part of standard professional and personal practice?
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Clearer & faster decisions because values aren’t vague anymore
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Communication across difference gets braver—and less brittle
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People stop guessing what “accountability” means this week
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Momentum becomes steadier (less burnout, fewer flare-ups)
A risk reversal grounded in respect.
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After the Discovery/Initial Phase (~30 days), if you choose not to proceed, we’ll credit your investment toward a future engagement or refund the unused retainer remainder—grounded in mutual appreciation and respect.
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If within 30 days it feels misaligned or not the right time for you to engage in coaching, you’ll receive a pro-rated refund (minus up to one month of participation/sessions). No shame. No worries. We celebrate your willingness to invest in yourself and respect if you need to make a U-turn within the first 30 days.
Meet Our Founder
I’m April N. Baskin—and I work by invitation.
I don’t believe in pushing people into transformation.
(I’m much more interested in elevating the quality of your process than prescribing an outcome. I trust your brilliant mind to do that!)
This work is intimate and consequential—so it’s built on explicit consent, resonance, and readiness. When there’s a true “yes,” we move with clarity, courage, and care.
I’m a multi-award-winning social justice and DEI+ leader, a certified coach, and an ordained Black & Indigenous Jewish priestess (Kohenet) and Hoodoo practitioner.
My consulting and coaching style blends analytical rigor with profound compassion and embodied, intuitive wisdom. So, essentially, expect rigor with warmth: frameworks you can use, and room to be human while you use them.
We move at the pace of real change: clear, steady, and accountable—without urgency as fuel.
If something in you is leaning forward, you’re warmly encouraged to reach out. I’d love to connect!
“You normalize the hard parts and give us structure to grow through them.”
~Shira Pruce, Nonprofit Executive |
“You normalize the hard parts and give us structure to grow through them.” ~Shira Pruce, Nonprofit Executive |
Steady guidance for leaders who want more than performative change.
You don’t need another round of updating aspirational language. You need structurally reinforced, courageous, and informed commitment that remains fortified under pressure. April N. Baskin is well-equipped help you with this, based upon her:
20+ years in social justice leadership, facilitation, and guiding culture change across 300+ organizations
Senior executive leadership and board governance across 8 organizations—including serving as the DEI+ Vice President of a $90M nonprofit and launching (or rebooting in one case) 6 natinal/North American organizations and departments before her mid-30’s.
Certified coach and a healing-centered storyteller known for facilitating structure with soul—clarity, courage, and care (without rigidity or shame)
A clear path (without the rush)
Request an Exploratory Call
We listen for what’s true, what’s stuck, and what kind of support would actually serve.Choose the right container
Consulting, community of practice, 1:1, or a smaller reset—based on fit, capacity, and timing.Build more agile and resilient embodied practice
Frameworks, facilitation, and coaching rhythms that support you to move from awareness, to insight, to operational norms and/or an upgraded purposeful personal and leadership lifestyle.
Want a gentle, useful starting point?
Take The Liberatory Leader Profile (7 minutes) directly below and discover your leadership superpower—and your next growth edge.
Fabulously Asked & Answered Questions
Quick answers for the questions people ask (but don’t always email)
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No. Joyous Justice has deep and ongoing experience in Jewish ecosystems, and we also partner with progressive teams more broadly—especially where social justice, equity, repair, belonging, and/or healing are central objectives.
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Sometimes, but it’s not the default. If a single session won’t change the pattern or sufficiently address the issue at hand, we’ll say so—and we’ll recommend an approach that will. Then we can discuss and determine if we can identify a mutually-approved arrangement.
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Suffice it to say: I could—and I hope I will—record many podcast episodes unpacking what liberatory means to me, honoring the movements and leaders who’ve informed my understanding over the years.
At its core, liberatory consciousness is an awareness of oppression paired with an intentional commitment to change the systems that produce it (Love, 2010), internally within ourselves and externally in our interactions, policies, and institutions.
In short, to be liberatory is to keep strengthening our capacity to act justly and ethically—to reorient, again and again, toward a more humane, connected, and lovingly accountable way of being.It’s not a slogan. It’s a discipline. And it’s one of the most effective, efficient, and courageous methodologies we have for repairing our societies—and our world.
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Direct, compassionate, and designed for real-world pressure. Like exhaling—and then finally getting traction.
I’ll meet you in what’s real—with clarity and care—without reductive compliance-focused frameworks or one-size-fits-all scripts. We’ll right-size expectations, name what matters, and establish plans and frameworks you can—and want to—actually use.
Expect rigor with warmth: clear thinking, courageous truth-telling, and room to be human as we go.
We don’t force urgency, and we don’t stay stuck in talk. We work iteratively: assess, align, pilot, refine—so your social justice values become consistent practice that not only holds, but strengthens and evolves when pressure and conflict arise.
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The work is real, but the aim is relief and traction: clearer priorities boundaries, and expectations, cleaner roles, and fewer reactive, underresourced cycles.
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Start with the quiz (directly above), the 15-Min Leader Reset, or an Exploratory Call w April.
You’ll get one or more practical and encouraging recommendations either way.
Let’s make your values and success livable—together.
If you’re ready to move from commitment to consistent practice, Joyous Justice can help you build the structure, skill, and trust to do it.
Primary CTA: Book a Culture Clarity Call
Alternate CTA: Send a Quick Questionhatever you're building, we're here to help you take the first step with confidence.